Haier, a global leader in smart home appliances, aimed to enhance market education and consumer engagement for its flagship Tianjiao Air Source Heat Pump—a cutting-edge HVAC system combining heating, cooling, and energy efficiency. To demystify the product’s complex technology and highlight its eco-friendly advantages, Haier collaborated with Huayue smart made to develop a transparent demonstration unit for trade shows, flagship stores, and experiential marketing campaigns across China.